Indulge in the total chocolate experience  ·  Now opening new franchise territories across Australia
The Chocolate Room café at night
our story

From one little café to 450 worldwide

It began in Geelong in 2006 with a simple obsession: make the chocolate experience the whole experience.

450+
Cafés worldwide
8
Countries
2006
Established
4.8★
Customer rating
How it started

It began with melted chocolate

In 2006, the first Chocolate Room opened in Geelong, Victoria. The concept was unusual: not a confectionery counter, but a warm café built entirely around chocolate — hot chocolates made from real melted chocolate, handmade pralines, desserts and beautiful coffee, all under one roof.

Customers loved it immediately. The total chocolate experience turned first-time visitors into regulars, and regulars into people who brought their friends.

It began with melted chocolateGeelong, Victoria · 2006
the journey

From Geelong to the world

  1. 2006

    The first café opens

    The Chocolate Room is born in Geelong — built around handmade chocolates, melted hot chocolates and a warm room to enjoy them in.

  2. The 2010s

    A growing favourite

    The concept resonates well beyond Victoria. The brand becomes a leading name in the chocolate-café market through a thriving franchise community.

  3. Today

    450+ cafés across 8 countries

    An expanded range, a global franchise family, and the same obsession we started with — the perfect total chocolate experience.

It began with melted chocolateMelted, never powdered
What makes us different

Real chocolate, made with care

We never took the shortcut. Every hot chocolate is made from real melted chocolate — not powder and hot water. Our chocolates are handmade, our desserts built to be devoured, and our cafés designed to feel like a treat.

A small philosophy with a big payoff: it's the difference you taste in the first sip, and the reason people keep coming back.

what we stand for

The things that haven't changed

Quality, always

Real chocolate, made well. We never cut corners on the thing our name promises.

Warm hospitality

Every café should feel like a treat — for customers and the people who run them.

Shared success

When our franchisees thrive, we thrive. We grow as a community, not a hierarchy.

love it? own it

Build a business around chocolate

An Australian-owned franchise system with a proven model and full support — from training to fit-out to marketing.

Explore the franchise opportunity
450+Cafés
8Countries
2006Established